Hamidah Karim is a communications specialist with experience acquired over three decades and serving wide ranging clients in both the private and public sectors. Her expertise is extended to planning communication strategies and counselling clients in need of public relations finesse and image enhancement programmes. Another area that she has made her mark in is in strategic issues-management. Defusing potential crises and situations is her forte, which includes putting together manuals for clients who operate factories and other manufacturing plants.

Her expertise is also extended to planning communication strategies and public relations counselling for clients that need enhanced image building programmes and effective management of issues. She was Dean of the Faculty of Mass Communications at University Institute Technology MARA (UiTM) from 1978 to 1981, and turned practitioner with Eric White Associates in Kuala Lumpur, a member company of the Hill & Knowlton Group. She continues to make teaching contributions the Faculty of Communications and Media Studies at UiTM.

She is founder of Prestige Communications, which today ranks as the longest serving local agency in the country.

Her background in teaching and training which continues today, is honed to developing training programmes in media relations, crisis communications, creative editorial, attitude and opinion research and corporate books.

Nick Wreden, is an international branding consultant affiliated with Prestige Communications. Wreden has more than five years of experience assisting Tourism Malaysia in its five-year promotional plans and branding process of Malaysia and its local tourist destinations.
Currently, Wreden is CEO and brand engagement strategist for Engage-360, which uses tools such as branding, social media, PR and digital communications to ensure commitment and engagement with brands among prospects, customers, employees and other stakeholders.

Wreden has also extensive expertise as consultant for leading organizations worldwide. His previous projects included international research on Malaysia's brand worldwide, annual brand plans, brand consultation for the Eastern Corridor Economic Region, and numerous branding and training projects for institutions such as MATRADE and Multimedia Development Corp. as well as BRDB, IOI, Progressive Insurance. He has also conducted international research for a well-known Malaysian think-tank.
Wreden has been extensively published for more than 20 years in business, branding and technology publications, including Harvard Management Update and Harvard Management Communication Letter, both published by Harvard Business School Press, BrandNews, Relationship Marketing Alert, InformationWeek, The Edge and eWeek. He has written monthly branding columns for ADOI and a monthly column on business and technology for ComputerWorld. Nick co-presented a 13-week programme called Brandwise covering branding basics, on TV1 Malaysia.

His business management and branding analyses and case studies have also been reprinted in management and technical textbooks. He has been interviewed on branding by Bloomberg Television and Radio in the USA & Malaysia, CNBC, and TV3 in Malaysia. Author of "FusionBranding: How To Forge Your Brand For The Future" and " ProfitBrand: How to Increase Profitability, Accountability and Sustainability of Brands", Wreden is now working on his third book involving faith, cultural and ethnic branding. His early books have been commended as must read and best strategy+business publications by CRM Magazine and Booz & Co management jourtnal respectively.

Wreden actively lectures and presents branding papers to international audiences. Past endeavours include conducted branding workshops in USA, Canada, China, Turkey, Norway, Croatia, Philippines, Macau and Singapore.

As a consultant, he has worked with such firms as BellSouth, Cisco, FAMA, Hitachi, IBM, Information Builders, Oracle, Seagate, and many others. He co-founded one of the first technology marketing firms in the US, which was later sold to Ketchum Communications.

Wreden's other qualifications: adjunct professor in Operations Management in the graduate programme at Mercer University in the USA, a Peace Corps Volunteer in Korea, service with a Japanese paper manufacturing firm in Tokyo. Nick Wreden graduated cum laude from Washington & Lee University, USA. He has an M.A. from the University of Missouri-Columbia and an M.S. from Mercer University. He is a lifetime member of the Branding Association of Malaysia.

With a family background in advertising and public relations, Jeffrey began his career more than 30 years ago as a marketing specialist for a major New England manufacturer and distributor of electronic digital components for telecommunications and computer industries, now referred to as Route 128.

In 1986 and during the realization of Internet communications, he became the Marketing Director for Innovators, a California based, international distributor of hardware systems components and software applications. During his tenure there he developed and implemented a global market research programme concentrating on information technology and related industry products.

With an opportunity to broaden his knowledge of international Market Research, he partnered with the French IT company, Neptune Internet Services in 1992 as Director of Market Research.  In this capacity, his team made it possible for European manufacturers to locate overseas markets, establish a global web presence and utilize eCommerce strategies.

In 1998, he joined the Prestige Communications Group as Director of Digital Media, providing our clients value added, permanent regional and global exposure. This enables our clients to expand into global markets utilizing proven information technology. Jeffrey also lectures to universities, corporations and conferences in the areas of digital media, international media and market research.