“How-to” workshops on media management and effective communications are in great demand and conducted in-house or off-site.
Sometimes training programmes go hand in hand when we service an account. Formally and informally, sharing with the client public and media relations principles. ‘Feeding’ the media with information on our clients’ brands and products, making it happen all becomes a continuing educational process.
There are also deliberate programmes to train a client’s corporate communications staff on accepted public relations skills and media relations. In fact, we transfer knowledge on whatever that is ‘teachable’ tailored to the specific needs of each client.